It’s hard to pick up a newspaper or a magazine or visit an automotive web site and not see media coverage about fuel-efficient vehicles. Economy cars, hybrids and electric vehicles represent an important part of future vehicle design, and rightfull

Whether the tight supply of quality pre-owns loosens up soon or not, dealers who learn to source their used inventory internally are always at an advantage. This approach to inventory management is smart: Sourcing used inventory from existing custome

Team building at its best grows the store – step 4 Recently a dealer shared with me that business with his competitors was like war. That comment got me thinking a bit about combat and how to win battles, which in turn yielded some thought provokin

In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing the effectiveness and profitability of their marketing efforts. It is also the technological innovation used for endless marketing effort

I’m not big on buzz words, but see one enough and it requires you take a hard look at what all the chatter is about. One of words that regularly appears in surveys concerning consumer desires in retail-car transactions is “transparency.” Simply

What if from the moment of lead arrival up to the point of sale, you could deliver the customer just the right information at just the right time, for every single lead? What if, as you were doing that, you could ensure your dealership was fully enga

I facilitated a “Best of the Best” panel discussion at the 12th Digital Dealer Convention in Orlando last month. The focus of the panel was dealer applications of video, specifically to drive organic search and website conversion. During the 12th

A popular quote often attributed to George M. Cohan (and others) is, “I don’t care what the newspapers say about me, as long as they spell my name right.” It’s an interesting perspective, but it is definitely not my advice, especially in

Ensuring a healthy business flight plan – step 3 While flying the other day, I began considering all of the important and essential components which were working together in keeping the aircraft aloft. An immense amount of electronics, engine compo