Last October at the Digital Dealer Conference & Exposition in Las Vegas keynote speaker Chip Perry,  the CEO of AutoTrader.com, addressed a capacity crowd of dealer principals, GMs, parts managers/directors and e-commerce personnel declaring  d

Terry is a Chevy dealer selling 200 plus new vehicles a month with better than average grosses in his region. We met about 14 years ago at a “20 Group” meeting I spoke to regarding advertising strategies. A lot has changed in those 14 years and t

How many email addresses do you have in your DMS database?  Most have less than 25%.  You might want to do a count today to see what progress you’ve made collecting email addresses. What if you needed to tell all your customers about a rebate tha

The 10th Digital Dealer Conference & Exposition in Orlando last month was the best ever.  One major concern though:  I still hear way too many dealers and partners say, “We can’t handle the calls.”  Yes you can! Train everyone to “huma

Heavy title, I know. As those of you who attended last month’s 10th Digital Dealer Conference and Exposition might remember, David Kain and I recently completed a nearly year-long study on what truly separates successful Internet dealers from the r

We work with multiple dealer groups, and they all have their own preferences on how inventory and leads are routed.  Some have two OEM flags under one roof and share a DMS, others have multiple rooftops and one pre-owned lot with each running their

Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping process. In this month’s article, I provide practical tools to help salespeople conquer this obstacle. Please keep in mind that

My dear friend “Jolly John” Pulsifer was greeted by St. Peter on February 19 of this year at the age of 74, with 50 of those years in the business he loved, surrounded by the people he loved. I’m sure the first words out of John’s mouth were

Last month’s article, “The Accolade Sandwich Sales Meeting” leads me to share specifics about what, from my experience, must to be communicated and maintained internally by you and your department heads, or “position coaches.” You must perf