It seems as though everyone is looking for the words that work, the phrases that persuade, and the lines that deliver. Why are so many people enamored with word tracks? I believe it’s because we all look for ways to sell more, we all want to know w

In this episode of Witt’s Wise Words, Bill Wittenmyer shares why dealerships shouldn’t consider inbound phone calls as the cash cows that they have in the past.

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values. Value and Values. Two different things. Local Search Group’s values do much more than establish the monetary worth of something

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right? Not so fast. AutoLoop recently sur

VP of Sales, CDK Global, Bill Wittenmeyer explains the importance of a mentorship program in dealerships in this edition of Freebie Friday.

Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware. Phishing emails appear to come from f

VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt’s Wise Words.

Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of transportation in between – forcing dealers to analyze their business from every angle. This means digital marketing, traditional marketing, so

It is not what you know about your products that is most important, it is what you know about your customers. After all, customers don’t care what you know, if you don’t know them! Top producers sell more because they seek out and leverage powerf