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Conference & Expo: October 14 -16, 2025
DealerPoint: April 9-11, 2025

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The Truth About Reviews

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a lit
Aug 23, 2019

The Importance of Understanding Marketing

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 23, 2019

Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability

Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto
Aug 22, 2019

The Key to Long Term Success in Sales

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 19, 2019

3 Simple Ways to Communicate Better With Your Customers and Increase Sales

By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best ex
Aug 15, 2019

Why Click-to-Call is a Flawed Metric

By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You like
Aug 14, 2019

How Automotive Marketers Can Drive More Sales From Their Slowing Digital Ad Spend

By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to
Aug 14, 2019

Relationships Matter

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 12, 2019