By Mark Gilbert, CEO, Automotive Training Network A dysfunctional BDC can be significantly more harmful than not having one at all. Adding another layer of customer-facing employees through a BDC will almost certainly disrupt existing processes and r

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to t

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat – Connecticut) and Edward Markey (Democrat – Minnesota) have reint

New leads are important, and you always want to keep the pipeline full. Yet, it can cost as much as five times more to attract a new customer than to retain an existing one. Doesn’t it make more sense to spend time nurturing the leads you already h

By Dave Bowling, Automotive Product Specialist, Reynolds and Reynolds You have plenty of tools and processes to help you manage before the sale. Your ad budget is robust, your website merchandises your inventory well, you capture leads, and you send

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never co