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Dealer ManagementDealer/GM NewsLead Management & CRMLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Where Can You Find Sales Leadership? In the Mirror.
When it comes to being a sales manager in the automotive industry, there are three things we have to keep foremost in our minds. One — get up! If we don’t get up, how can we expect our sales staff to be there and be on time. Second — dr
May 2, 2014
Train and Retain: How to Attract and Motivate a Capable Staff
How to attract and motivate a capable staff, from Entrepreneur. For small business owners today, it seems harder than ever to find young employees with a solid work ethic who know how to deal with customers. I hear from my clients that the employees
Apr 28, 2014
Google Analytics Content Reports: Understanding the Key Benefits
Google analytics content reports, from Search Engine Watch. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what’s working and what hasn’t hit the spot? If you haven’t
Apr 23, 2014
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Dealer ManagementDealer/GM NewsFixed Operations NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
5 Inside Sales Hiring Tips for Growing Companies
5 inside sales hiring tips for growing companies, from Entrepreneur. If your company has recently tried to recruit inside sales talent, then you’re probably already keenly aware that competition for all-star reps has never been fiercer. This is the
Apr 22, 2014
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSocial MediaTechnology
Find the Right Imagery for Social Media Branding
Find the right imagery for social media branding, according to Marketing Profs. Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a
Apr 17, 2014
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSocial MediaTechnology
The social networks that deliver the most-engaged users
The social networks that deliver the most-engaged users, according to Ragan.com. YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined
Apr 15, 2014
Get ‘Em While They’re Hot – The Power of ZMOT
The New Ways to Be There When They’re Ready to Shop Consumers have changed the way they make decisions — as a marketer, have you kept up? To answer that, ask yourself this question: “Where does influence take place as shoppers move from und
Apr 9, 2014
Unleashing the New Power of Micro-Location Technology
Bring the Power of Real-Time Customer Tracking to Your Dealership Floor We’ve had GPS technology for a while now, enabling the customer to locate dealers conveniently, while being virtually anywhere (provided they have WiFi or cellular service). Bu
Apr 9, 2014
9 Ways to Become a Better Leader
9 ways to become a better leader, according to Entrepreneur. Encourage employees to disagree with you. Companies get into trouble when everyone is afraid to speak truth to power. “If all you hear is how great you’re doing, that should be
Apr 9, 2014