For years, the goal of automotive professionals was to find a way to leverage an online environment that would entice and incentivize car shoppers into walking into a showroom so that they could “start” their journey with their salesperson. This

In this episode of Witt’s Wise Words, Bill Wittenmyer shares why being prepared is vital to success.

A community-first mindset and business philosophy inspires positivity and a direct sense of purpose, resulting in higher satisfaction and loyalty.

Social media can be a great challenge at most dealerships. Discover ways to leverage social influence and engage brands to help spread your message.

 Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.

Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.”  We have reviewed this playbook, and have come away very impressed with the way Facebook outlines the broad advertising categori

Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start these conversations. But in today’s digital age, leads are too few and far between to be the sole f

 VP of Sales CDK Global Bill Wittenmyer explains why every salesperson needs to know their numbers in order to achieve their goals.

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it̵