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Sales & Marketing
May New Car Sales Projected to Rise Nearly 3% from Last May: J.D. Power
Total new-vehicle sales for May 2024, including retail and non-retail transactions, are projected to reach 1,446,800 units, a 2.9 percent increase from May 2023 on a selling day adjusted basis, according to a joint forecast from J.D. Power and Global
May 24, 2024
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Sales & Marketing
Inventory Continues to Increase at Auto Dealerships
As dealerships get ready for a big Memorial Day Weekend, they have plenty of cars on the lot to sell. According to Cox Automotive, brands with 100+ average days’ supply pulled the average days’ supply up two days at the start of May to 76 days An
May 22, 2024
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Sales & Marketing
EV New Vehicle Price Remains Virtual Unchanged in April
Kelly Blue Book’s (KBB) estimates for electric vehicles (EV) sales forecast no marginal difference in April from the previous month. EV transaction prices in April were up roughly 0.1 percent at $55,252, an increase of only $75 from the prior month
May 20, 2024
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Sales & Marketing
Key Tactics to Elevate Your Dealership’s Online Reputation
A positive online presence can significantly impact a dealership’s ability to attract and retain customers, directly influencing its overall success and growth. Furthermore, according to Cox Automotive, more than half of today’s car shopp
May 17, 2024
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Sales & Marketing
Napleton Tops Study in Responding to Internet Leads
For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads. The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites amo
May 8, 2024
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Sales & Marketing
April Auto Sales to Sustain Spring Volume Push: S&P Global Mobility
New light vehicle sales volume will hit 1.34 million units in April, according to the latest S&P Global Mobility report releases April 30. Despite what appears to be a downturn from March 2024 (down 7%) and from April of the previous year (down 2
May 1, 2024
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Sales & Marketing
Take the Wheel, Gen Z: What Drives the Newest Generation to Engage with Auto Brands
As the automotive industry faces a delicate balance of ensuring short-term profitability while remaining focused on long-term growth through electric vehicles, autonomous technology, and connected services, a new generation has come of age. Generatio
Apr 24, 2024
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Sales & Marketing
The Ultimate Guide to Content Marketing for Auto Dealers
Content marketing is a strategic marketing approach focused on offering content that is so valuable and helpful to consumers and directly contributes to brands’ ability to build trust and authority. This, in turn, makes consumers more inclined
Mar 13, 2024
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Sales & Marketing
Toyota Tops Kelley’s Best Resale Value List
Kelley Blue Book recently announces the 2024 model-year brand, category and top 10 winners of its annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period. Toyota was the
Mar 12, 2024