New research reveals where – and how – CMOs are using social data to drive their brands and businesses forward Austin, Texas – Bazaarvoice (NASDAQ: BV) this week released the results of a new chief marketing officer (CMO) study conducte

It’s no secret that dealership website leads close higher than most other lead sources. While most of us accept it as fact, we rarely take the time to consider why that may be. We’ve all heard the rhetoric about some independent auto shopping web

DETROIT – Chevrolet this week announced that it is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner. U.S.-based brand has four-year sponsorship with Barclays Premier League club Chevy Become

Local marketing has been a focus since the days of the first phone book. But, with the ever-changing landscape and with so many options on the web and mobile, has your marketing lost its focus? Last year dealers and managers were trying to make sure

GroupM Revises Global Ad Spending Forecast to 5.1% Growth NEW YORK—An uncertain economy in both Europe and the U.S. has led GroupM to project a 5.1 percent increase in 2012 global advertising spending in measured media to $506.3 billion, down from

Are you looking for creative ideas to generate positive results in new and old media?  Would you benefit from an in-depth look at the power of email marketing? If so, this work shop is for you.  Patrick Tessier, managing director of Salefest Advert

San Mateo, CA and Oslo, Norway — Opera Software launched its first State of Mobile Advertising report, which highlights key data and trends in mobile advertising worldwide. The report will share finds from the perspective of the world’s leading m

AutoNation Reports All-Time Record Quarterly EPS from Continuing Operations FORT LAUDERDALE, Fla. — AutoNation, Inc. (NYSE: AN), America’s largest automotive retailer, today reported 2012 second quarter adjusted net income from continuin

McDonald’s is a global brand, serving people worldwide to the tune of billions and billions of dollars in revenue. One of their secrets? “Do you want fries with that?” That simple saying generates more profit than any other. It is nothing other