DETROIT – After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertisin

Mike Mitson, divisional sales manager for HomeNet Automotive, is sharing his expertise with automotive dealers and managers on how to increase new car sales by utilizing the same merchandizing strategies as for used car sales. What will you learn and

Well, this seems to be the topic of articles that you read with all the quasi new wave used car writers and speculators in the market place today, who seem to find most of their automotive talent and experience somewhere out there in the Internet wit

ATLANTA and SANTA MONICA, Calif. — SunTrust Bank and TrueCar, Inc. have partnered to provide online access to a trusted auto buying service powered by TrueCar.   The SunTrust Auto Buying Service, located at www.suntrust.com/autobuyingservice,

HERNDON, Va. — After record consumer response in 2011, Audi is bringing back its famed #WantAnR8 Twitter campaign where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day.  The #WantAnR8 hashtag will appear

The arrival of a lead is the moment of truth. The speed and quality of your initial response and the effectiveness of your follow-up will determine whether the sale goes to you, or to the dealership down the road. Creating an end-to-end sales process

As part of the process for awarding the WomenCertified Top Dealerships for Outstanding Customer Experience, WomenCertified asks participating dealers to describe in detail the retail amenities and features they offer which enhance the customer experi

Chris Fousek, the e-commerce director with Cadillac Village of Norwood and The Village Automotive Group, is sharing his expertise with automotive dealers and managers on lead nurturing: Bringing your customers down the sales funnel and transforming y

Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on how to execute The Zero Moment of Truth (ZMOT) in the dealership. Larry Bruce will go into detail on marketing