Ask every dealer you know if they’d prefer a phone up or an email lead and 99% will say “phone up hands down.” This makes sense, since a phone up is usually lower in the purchase funnel and (when handled properly) delivers a much higher closing

MAHWAH, N.J. — Jaguar is launching today a new global brand direction and marketing campaign, themed “ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by th

Budd Blackburn, owner of Team Velocity Marketing, is sharing his expertise with automotive dealers and managers on how Huffines Hyundai uses an integrated targeted and digital marketing strategy to increase sales and service revenue. Using an integra

BOSTON, MA  – Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics. Although total US advert

David Winter, vice president of Cobalt Intelligence Center of Excellence and  Max Steckler, vice president of advertising at Cobalt, are sharing their expertise with automotive dealers and managers on how to sell across the entire digital consumer j

CHERRY HILL, N.J. — Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to

Dallas, TX –Since the Finance and Insurance Department is one of the most valuable profit generators at any auto dealership, finding new ways to “unlock” customers and keep the average PVR high is paramount. That’s why MyStar™ Personal Assi

SANTA MONICA, Calif.  — TrueCar.com, the authority on new car pricing, trends and forecasting, released its February 2012 sales and incentives forecast.  The forecast shows the following: For February 2012, new light vehicle sales in the U.S

It seems that nearly every dealer I talk to, when discussing the health of their business, brings up the subject of tight vehicle supply. Depending on the manufacturer, new vehicle supply has been a challenge with recent earthquakes in Japan and floo