Q

Conference & Expo: October 14 -16, 2025
DealerPoint: April 9-11, 2025

Q

Porsche Reports a 25% Increase for CPO Vehicles Sales

For the month of January 2012, Porsche’s Approved Certified Pre-Owned vehicle sales were 812, compared to 650 last year – a 25% increase.
Feb 2, 2012

It Really is Becoming David v. Goliath Out There

Surely everyone is familiar with the biblical David versus Goliath story. In the original, the much smaller David defeats Goliath by launching a single stone from his sling into the giant’s forehead. Case closed – David wins. If only it were that
Feb 1, 2012

Chevrolet Sonic Digital Efforts Help Drive Early Sales

DETROIT – The all-new Chevrolet Sonic is building a digital reputation and a legion of fans by bungee jumping, sky diving and successfully completing a skateboard-style kick flip. The one thing missing in its first six months on sale – traditiona
Feb 1, 2012

Toyota Partners with Shazam to Amplify the ‘Camry Effect’

TORRANCE, Calif. – Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketing campaign that enables viewers to use the Shazam mobile app to enter for a chance to win one new 2012 Camry for themselves and one for a friend, d
Feb 1, 2012

Polk Provides Industry Intelligence to CityTwist for Enhanced Email Targeting

SOUTHFIELD, Mich. – Polk, the leading automotive marketing intelligence firm, has entered into a business agreement with CityTwist, one of the largest national email marketing companies in the U.S., to provide proprietary in-market timing and cons
Feb 1, 2012

Chrysler Group LLC and Carfax Mark 10-Year Anniversary With Renewal

CENTREVILLE, Va. — Chrysler Group LLC and Carfax today announced that Carfax Vehicle History Reports will continue as the sole source of vehicle history information for the Chrysler Certified Pre-Owned program. Chrysler Group selected Carfax a
Feb 1, 2012

Is your Best e-Focus Social…or Smart?

Okay, I confess. Digitally speaking I’m fairly “un-social” and I still use a “dumb” phone (one of the old Motorola Razors that I bought on eBay because they haven’t made them in five years.) Not that I don’t have a fairly decent underst
Feb 1, 2012

Acura to Debut Super Bowl XLVI Commercial, First for the Brand

TORRANCE, Calif. — Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura&
Feb 1, 2012

The Conference Board Consumer Confidence Index® Decreases Slightly

NEW YORK — The Conference Board Consumer Confidence Index®, which had increased in December, retreated in January. The Index now stands at 61.1 (1985=100), down from 64.8 in December. The Present Situation Index declined to 38.4 from 46.5. The
Feb 1, 2012