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Lexus to Unleash ‘The Beast’ in First Super Bowl Commercial
TORRANCE, Calif. – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed “The Beast,” the company’s first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, Febru
Feb 1, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Auction Genius Integrates Kelley Blue Book Values into Its Web-based Software, Helping Dealers Make the Best Purchase Decision
IRVINE, Calif. — Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, today announces its newly formed relationship with Auction Genius, a Web-based software provider for auto dealers buying vehicles at auctio
Jan 31, 2012
AutoNation Reports All-Time Record Quarter and All-Time Record Full Year Results
FORT LAUDERDALE, FL – – AutoNation, Inc. (NYSE: AN), America’s largest automotive retailer, reported 2011 fourth quarter adjusted net income from continuing operations of $71 million, or $0.51 per share, compared to net incom
Jan 26, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
General Motors Accessories Distributor Installers Select NCM® Associates for its 20 Group Program
Overland Park, Kan.: NCM® Associates, the leading provider of 20 Group, retail operations consulting, dealership training and education, and Benchmark® analysis services to retail automotive dealers and managers, today announced it has been se
Jan 26, 2012
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsSales & MarketingSales ManagementSales Strategies
Vision is a When, not ‘If’ Mentality and It Shows
Far and away the longest standing and ongoing concern I have encountered in the decades of “Training from the Trenches,” are the way we (our industry), handle (or don’t) the indispensable, yet quickly changing, still dreaded…phones! I am refe
Jan 25, 2012
TrueCar.com: Industry Average Incentive Spending Expected to be Up
SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasting, today released its January 2012 sales and incentives forecast. The forecast shows the following: For January 2012, new light vehicle sales in the
Jan 25, 2012
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementSales & MarketingSales ManagementSales Strategies
Building Trust Online is an Entire Dealership Effort, Part Two
Last month in the December 2011 issue of Digital Dealer magazine, I wrote a column titled “Building Trust Online is an Entire Dealership Effort.” There is more that needs to be brought to light around this concept. The premise of the article was
Jan 25, 2012
Kia Motors Announces Super Bowl Commercial Plans
IRVINE, Calif. — Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of S
Jan 25, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Edmunds.com Advises Military Personnel to Watch out for Deceptive Car Sales Practices
SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, reports that members of the U.S. military are particularly vulnerable to deceptive practices by unscrupulous car salespeople. Trained to respect authorit
Jan 24, 2012