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An Innovative Way to Keep the Roads Safe & Bring in Customers
Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to oc
Aug 30, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
Is Your Website Driving Your Best Leads Away?
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its 2018 Deloitte Global Automotive Consumer Study, brand and
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today’s society and how dealers can lose business if they abstain.
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales StrategiesTrending Industry News
E-Selling 2019: The New Road to the Sale
By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousand
Aug 29, 2019
Differences Between CTV & OTT That Marketers Should Know
By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watchi
Aug 29, 2019
Stop Using Bad Pickup Lines and Bad Ad Creative
By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an academic perspective. That doesn’t mean that this is going to be a dry or dull article. It merely means t
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
3 Ways to Train Your Dealership MVPs on the Phones
By Kirstie Thomas, Senior Performance Manager with CallRevu When you consider the most valuable player at your dealership, who comes to mind? The dealer? The GM? The top-performing salesperson? What if I told you it’s your receptionist. Yep, th
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
How Turnover Can Cost You Sales
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 28, 2019
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EveryoneMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
How Artificial Intelligence Can Reinvent (and Reinvigorate) Your Marketing Efforts
Consumers have more tools at their fingertips than ever before in researching future purchases, this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles and dealerships, add the emotional w
Aug 28, 2019