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How Retargeting Fuels Automotive Sales
In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
No BDC, No Problem: How to Manage a Sales Team That Does It All
By Jake McCracken, Consultant, IM@CS Over the last 24 months of traveling the country, working hands-on with many dealers and their digital strategy, it has become very apparent that many dealers still operate without a BDC (Business Development Cent
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesReputation ManagementSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
The Truth About Reviews
These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a lit
Aug 23, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales & MarketingSales ManagementTrending Industry NewsVideo
The Importance of Understanding Marketing
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 23, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry NewsVideo
Hard Facts: Pinterest for Business – How to Update Your Pinterest on Mobile
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 23, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto
Aug 22, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales & MarketingSales ManagementTrending Industry NewsVideo
The Key to Long Term Success in Sales
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 19, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipMarketing & AdvertisingMarketing StrategiesSales & MarketingTrending Industry News
The Surprising Effect Charity Work Has on Your Bottom Line
Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global said 55% of
Aug 15, 2019
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EveryoneSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
3 Simple Ways to Communicate Better With Your Customers and Increase Sales
By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best ex
Aug 15, 2019