Digital retail opens new possibilities and responsibilities for engaging with today’s connected car shopper. As Bill Wittenmyer explains, being the “Go-To” person for your customers using digital retail is more important now than ever.

Digital Dealer, Orlando – Featured Speaker Phillip Stutts brings businesses to a revolutionary new view of marketing through the lens of successful presidential campaign victories. On stage, Phillip unveils the secret 5-Step Undefeated Marketing Fo

By Scot Eisenfelder, CEO, Affinitiv With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, nearly half of dealership sales customers never return to d

By Mike Hirschfield, CEO, Assured Influence If you are not obsessed with investing in yourself and your team, you’re not really obsessed with winning! Not everyone keeps score in business, but every score undoubtably matters. What is your next leve

By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. The holiday season is a wonderful time to reflect on the past year and count your blessings. Let me start by saying, I’m not naive or unaware of the

Pictured above: Derek DeBoer; Image by Cornelius Matteo TC Chevy, locally-owned and operated since 1985, is part of a small auto group in Southern Oregon. It’s a full-service dealership that offers a no-pressure, hassle-free shopping experience, sel

Mike Correra shares how using industry jargon with customers can cost your dealership sales.

Listening more and letting your customer do the talking is your greatest asset when closing a deal.