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A Balanced Approach to Customer Experience
By Bill Playford, VP & Partner, DealerKnows Consulting When we hear an example of customer experience, it’s usually followed by an example of some international juggernaut of business. Apple, Disney, Nordstrom, and Ritz Carlton are almost all u
Oct 1, 2019
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Lead Management & CRMMobileSales & Variable OpsSales StrategiesTechnologyTrending Industry News
The Quality of the Response Determines the Quality of the Lead
By Christine Plunkett, National Sales Director, Frikin Tech The automotive industry has plummeted to an all-time low closing rate on internet leads, an abysmal five percent average across all dealers in the U.S. We are only engaging 20 to 30 percent
Sep 25, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
7 Tips to Turn Sales Appointments into Closed Deals
By Cory Wright, Director of Training, CallRevu Today’s customers expect and demand a fantastic experience. From initial research to the showroom visit, delivering a great experience at every touchpoint will give you a distinct advantage over yo
Sep 25, 2019
Why Should OEMs Prioritize In-Vehicle Entertainment?
By Nils Wollny, CEO & Co-Founder, Holoride In-vehicle entertainment is bringing a brand new, lucrative experience to cars and their passengers. For years, they have been sticking to the status quo and prioritizing the driver’s needs, but the dr
Sep 24, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Maximizing Dollar per Unit in Operation
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
7 Tips to Turn Sales Calls into Customer Appointments
By Cory Wright, Director of Training for CallRevu More than ever before, customers are turning to the internet to research and shop for vehicles. This shift in behavior makes phone calls even more critical. Instead of visiting the dealership to ask
Sep 20, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
Why Video is Vital to a Dealership’s Marketing Strategy
Director of Partnerships & Business Development, Lehel Reeves, shares why video marketing is a vital component of a dealership’s marketing strategy to engage more customers & sell more cars.
Sep 19, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
Stop Being Lead-Centric. It’s About the Customer Experience.
Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your cust
Sep 18, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
The Power of Artificial Intelligence (AI) is About Augmenting NOT Replacing
By Anthony Giagnacovo, CEO at CallRevu While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial Intelligence (AI) is about automating mundane tasks to improve the c
Sep 13, 2019