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Witt’s Wise Words: F&I – Be the Most Obvious Choice
 As dealerships shift their staffing structure to streamline the car buying experience for today’s connected car shopper, Bill Wittenmyer explains the benefits to F&I managers of getting more involved in the sales process from deal orig
Sep 11, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsFixed Operations NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesServiceTrending Industry NewsVideo
Equity Mining’s Importance to a Key Swap
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 5, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
7 Steps to Take Before Every Sales Call
By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, itâ€
Sep 5, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Witt’s Wise Words: Avoid the Guilt Trip
 Bill Wittenmyer offers some advice on how to deal with customers that don’t show for appointments in this episode of Witt’s Wise Words.
Sep 4, 2019
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Dealer ManagementDealer Ops & LeadershipEveryoneMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales StrategiesTrending Industry News
Digital Retailing: Part 1: What is Digital Retailing?
By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you’re like many in this industry, who are researching digital retailing, but not quite finding the information they’re looking for, and left with minimal resources, I invite you
Sep 3, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
Is Your Website Driving Your Best Leads Away?
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its 2018 Deloitte Global Automotive Consumer Study, brand and
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today’s society and how dealers can lose business if they abstain. 
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales StrategiesTrending Industry News
E-Selling 2019: The New Road to the Sale
By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousand
Aug 29, 2019
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Marketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesSocial MediaTechnologyTrending Industry News
How Retargeting Fuels Automotive Sales
In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They
Aug 28, 2019