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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Should You Send Holiday Cards?
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 2, 2019
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Digital Dealer ConferenceMarketing & AdvertisingMarketing StrategiesSales & Variable OpsSales StrategiesTechnologyTrending Industry News
Video…You Can Do It
By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sa
Aug 1, 2019
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Digital Dealer ConferenceMobileSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Digital Retailing: A Practical Transition for Car Dealerships Today
By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it with his credit card, and made history. This was, by all accounts, the first online transaction. That CD
Aug 1, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital Dealer ConferenceInventory ManagementSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Why Dealers Are Turning to Digital Wholesale
By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the average life of a car is now a record of 11.8 years) new-car sales have plateaued. Dealers now have to l
Aug 1, 2019