Posts
Your Sale Reflects Who You Are
People’s sale style reflects their personal beliefs and values. This is because we act in the way we think is the most appropriate. But we determine what is the most appropriate based on our personal experiences. For instance, when I want to purcha
Mar 30, 2018
The Future of your Service Department
There is nothing more frustrating to a customer than being told a repair will take X amount of time – only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Custome
Mar 30, 2018
Think Efficiency isn’t the Answer? Check out this Story!
According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability lies in efficient vehicle service, and as a result it’s service department is bustling. So,
Mar 29, 2018
How to Capture More Service Potential from Current Customers
By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance pro
Mar 20, 2018
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Dealer ManagementDealer/GM NewsDigital Dealer ConferenceFixed Operations NewsServiceTechnologyTrending Industry News
Avoiding the Common Service Technology Traps
I’ve been around enough installations of technology and tools in dealership service departments to spot a train wreck before it happens. I suspect many can recall a technology investment that went south and, ultimately, proved to be a big waste of
Mar 19, 2018
If You Are Losing Your Donkey – Check This
A male donkey or ass is called a jack, a female a jenny or jennet; a young donkey is a foal. Jack donkeys are often used to mate with female horses to produce mules; the biological “reciprocal” of a mule, from a stallion and j
Mar 10, 2018
Being Real: The Fastest Way to Earn Customer Loyalty
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its pow
Mar 6, 2018
Helping Customers Feel Welcomed, Safe, and Understood
Automotive services are selling themselves. For customers, it is not whether to service a car; it is about where to service a car. Customers have great choices about where to service their cars. Quality parts and work are no longer a rarity and most
Mar 1, 2018
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Dealer ManagementDealer/GM NewsExpense ManagementFixed Operations NewsLeadershipServiceTrending Industry News
Variable Pay Plans: Motivators or Impediments?
To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin. I believe such plans are counterproductive because they change the service advisor focus away from customer retention and those behaviors
Feb 26, 2018