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Service Retention Relies on Consumer Trust
When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing
Sep 26, 2016
How to Increase Sales in Your Service Drive
Retail is one of the most controllable types of business that dealership repair shops have. So why do we seem to never have enough of it in the service drive?
Sep 22, 2016
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Dealer ManagementDealer/GM NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyServiceTrending Industry News
Now Is the Time to Be Selling Pre-Paid Maintenance
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales.
Sep 20, 2016
Consumers Want Price Transparency From Service Centers, Survey Finds
Price uncertainty is the No. 1 reason a customer won’t visit a dealership’s service center for maintenance, according to results of a survey commissioned by Record360,
Sep 19, 2016
Sales and Service Disconnects: Back to the Basics
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin
Sep 15, 2016
Strange, New Smells Offend Customers
Prudently plan to prevent strange, possibly offensive odors inside customers’ vehicles or chance their wrath. Returning a smelly vehicle to a motorist is no way to meet
Sep 14, 2016
Dealership Creates Service Dept. Assembly Line
Motorcars Honda came up with the idea in part to speed up its express-maintenance operation. The dealership currently is beta testing the system. It goes live in a few weeks.
Sep 14, 2016
Fixed Ops Best Practices That Really Work
This article could be titled “Robert Atwood (Part Two)” because it really is a continuation of last month’s article. Atwood is a senior instructor at NADA Academy in McLean,VA
Sep 8, 2016
Why Ain’t Lefty Productive Enough?
After teaching hundreds of dealer management classes here and abroad, which included calculating how productive the service technicians were; I determined the average Dealer
Sep 8, 2016