In the past, customers were willing to bring their vehicle into a service department and wait patiently. However, with the rise of convenience and the promise of speed in the form of

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease

Robert Atwood knows fixed operations; he speaks with authority because he speaks from experience. As a senior instructor at NADA Academy in McLean, VA and a frequent workshop leader at the

Recently, I developed some poignant materials and conducted workshops on various areas of Dealer parts operations.  Part of this multi-faceted program included having participants perform

There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand

There’s a great divide between going through the motions and getting the job done right. Are your customers getting the best from your staff?

Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced that company President, Christopher Miller

The answer is to get the best data. That’s easier said than done. Consumer privacy and data security are arguably the top priorities for today’s dealership.

Savvy sales professionals appreciate and practice the art of creating a positive first impression, which can go a long way toward making that initial mark on a sales prospect.