Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with

Confident Financial Solutions, (CFS) a consumer finance company, today announced that due to the success of its auto repair financing program for service centers and their customers, the company

The J.D. Power survey finds that among highly satisfied customers, 92% say they definitely will return to the same service facility for future warranty work and 83% say they definitely will return for

According to a CNW research study, 86% of customers who regularly service their vehicles at the selling dealership become repeat vehicle buyers.

On the surface there doesn’t seem to be anything so simple and mundane as receipting parts, in fact the chore is usually given to some of the least qualified people in the Parts Department.

How many peeps does it take to screw in a light bulb in a dealership service department? Let’s calculate, a factory expert to determine the appropriate bulb (new national factory VP), a parts person to

It’s not a personality thing. You don’t have to swap family photos and go for dinner once a month. It’s important that your customers feel welcome in your service department, though, and that

Finding a good mechanic can be headache. The stakes are high for anyone who depends on their car for basic transportation. But how do you which shops are good and which ones aren't until you've tried