Posts
Retention is the New Buzzword for Success!
For the first 100 years of the automotive industry, the main thing you heard about at 20 group meetings, conventions and regional dealer gatherings, was customer satisfaction. With a decline in automotive dealerships and an increase in aftermarket se
May 1, 2011
Lack of Documentation Can Lead to Liability
Proper documentation has been a frequent theme of my articles. Dealerships face potential pitfalls if they fail to document all customer visits accurately. I have tried to offer readers explanations as to why each and every visit by a consumer should
May 1, 2011
Selling When Out of Control — Forgetaboutit
The hot ticket these lean days is attending some type of “service sales” workshop, webinar, or similar rodeo, teaching dealer service professionals how to create and sell additional flat rate hours during the service drive reception proce
Apr 8, 2011
Management by Walking Around: See It, Touch It, Know It!
Tom Restino gets it! Restino is general manager and vice president of operations for DePaula Chevrolet in Albany, New York. I had the privilege of meeting Restino a couple of months ago when I was in New York training a group of automotive profession
Apr 1, 2011
Successful Leadership By Definition — No Kidding
A knowledgeable and successful friend of mine and I were discussing prosperous organizations versus, well, not so successful ones (i.e. Marriott vs Ramada). We reviewed obvious differences we all experience such as employee attitudes, facility appear
Mar 18, 2011
Training! Training! Training! Knowing Comes Before Doing
Which is harder: knowing or doing? Almost everyone understands that “doing” is harder than “knowing.” I agree, but the first step in the knowing/doing process must be, by necessity, “knowing.” It is the height of absurdity to demand that
Mar 16, 2011
Menu Pricing: An Art or Science?
I just finished up an initial round of service advisor training for a large dealer group and was surprised to see that not only did they not employ properly constructed factory based maintenance menus, they were not even aware of the benefits to both
Feb 14, 2011
Why Don’t You Do It a Different Way?
Last month, my article focused on helping you hold your people accountable to your service processes. Odds are your dealership has sound processes in place, but is it time to do a process “makeover?” In other words, is it time to update and refre
Feb 14, 2011
The Consequences of Making Goodwill Repairs
Many dealerships or manufacturers have a formal or informal policy with respect to “goodwill” or customer satisfaction repairs. Usually dealers perform these repairs because a problem is not covered under warranty, the warranty covering the vehic
Feb 14, 2011