I recently wrote an article focusing on the The Three Pillars , discussing how your business would be out of balance if any of these three were not solidly in place. I should have focused on one other aspect causing the lack of a strong foundation,

Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and onlin

Digital is the way of the world– and yet so many business owners can’t figure out an alternative branding strategy to their ? TV & Radio ? advertising– it’s like the necessary evil in every quarter’s strategy. That&#

Pinterest is a massively undervalued asset when it comes to social media platforms to leverage. It has the capacity to drive massive amounts of traffic because it’s increasingly being used as a search engine. You can use Pinterest to drive traf

Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists! So

For years, newspaper ads and trade magazines helped automotive manufacturers and their vast network of dealerships move vehicles from the showroom to buyers’ home garages. Today, the rate of digital proliferation into every facet of our lives means

Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage, and convert would-be customers, but building a high-converting Facebook page has been elusive for many dealers. It’

Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they should. The mobile-centric platform recently celebrated an incredible milestone by reaching one billion monthly active users[i]. To put that number in

Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot of value in ads and user attribution can go unmeasured. Not only is it important to note the missing attribution, but what is less discussed