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Conference & Expo: October 14 -16, 2025
DealerPoint: April 9-11, 2025

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Mobile Facebook Ads are the Key to Survival for Car Dealerships

Did you know Mobile Devices are expected to account for 70% of all USA based Facebook Traffic in 2018? Car Dealerships need a mobile first Facebook Strategy. Learn more in my article. Why are Mobile Facebook Ads so important to the survival of Car De
Jul 2, 2018

Hard Facts: Instagram Hacks – Get More Engagement, Untag & More!

With recent Instagram updates hitting headlines, I focused on the platform on my latest few episodes of Trending Topics and received a ton of questions about Instagram. I wanted to share my 7 hacks for increasing engagement and so much more! #1- Unta
Jul 2, 2018

Think Tank: Instagram Basics: What to Post & How Often

Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video to it’s repertoire. Before you start posting to IGTV, do you have the Instagram basics down? I’m sharing what practices to avo
Jun 27, 2018

Can-I-Afford-It-Moments: The Digital Tools You’ll Need

We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look at the tools and strategies that line up with each micro-moment. You can check out our previous post here, which gives you a brief overview of the m
Jun 27, 2018

Is Facebook Important to Automotive Marketing?

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook’s importance to automotive marketing.
Jun 27, 2018

Hard Facts: Schedule Instagram Posts – Best Scheduling Tools for Instagram

A recent question following our Instagram series of Hard Facts episodes was “How do I post videos to Instagram from my computer?” “Can I schedule Instagram Post and Stories?” This weeks episode of Hard Facts answers those ques
Jun 25, 2018

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) ha
Jun 25, 2018

Think Tank: You’re Using Instagram WRONG! | Instagram Tips for Businesses

Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile. Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback me
Jun 20, 2018

Hard Facts: How to Post to Instagram from Your Computer – Two Options June 2018

Instagram is one of the most popular social media platforms out there, but its lack of features available for a desktop experience has been a major issue for many; especially when it comes to posting! Not anymore– in today’s Hard Facts I&
Jun 18, 2018