Social media has matured into a major player for effective dealership marketing and lead generation. Its tremendous growth has amplified the problem of well-intentioned people aimlessly trying to figure it out as they go. Now that significant investm

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but does it?

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails

Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize the valuable marketing opportunities available with social media. One of the steps you’ll need to consider is hiring a social

Being one of the most popular social media platforms, Instagram has also become a very popular place for doing business. With 25 million brands being active on Instagram, the number of businesses willing to share their services and expand the number

Social can be a hard thing to master when it comes to your marketing. There are updates constantly and many are still standoffish about taking advantage of all the opportunities it offers. I want to make it easy for those of you who still aren’

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sour

As a dealer, you need to know that the way you advertise on Facebook is about to change. On Wednesday evening, March 28, Facebook made this brief announcement: “We want to let advertisers know that we will be shutting down Partner Categories. This

Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as possible. But, fear not! In this industry, we’re far from new to updates like this– but it’s always a little unner