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Conference & Expo: October 14 -16, 2025
DealerPoint: April 9-11, 2025

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Think Tank: Still Not Getting Social? WATCH THIS

While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get r
Apr 6, 2018

Reach More Car Shoppers with Mobile Video on Facebook

When you wake up in the morning, what is the first thing you do?  For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day.  For others, they might have a different morning routine, but
Apr 3, 2018

Providing the Best Social Proof Through Online Reviews

While we like to think that we’re beyond the pressures and stresses of teenage-hood, when it comes to our buying patterns, it’s true what they say: high school never ends. As a teen, it is almost impossible to make a decision without considering
Mar 30, 2018

Hard Facts: Pinterest Parent Report Breakdown

Have you “pinned” down the right platforms for publishing your branded content? In this week’s #HardFacts, I’m explaining why your content may not only be wanted, but welcomed on Pinterest.
Mar 13, 2018

Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges

When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up
Mar 9, 2018

How to Promote Tentpole Events on Facebook

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring. Tentpole marketing is a strategy
Mar 7, 2018

Hard Facts: Updates & Features in Youtube Live

Youtube Live is updating its features to make sure your channel is as engaging as possible, but there are a few stipulations. Will these changes affect your channel? I’ll help you find out in this week’s #HardFacts.
Mar 5, 2018

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you
Mar 2, 2018

Think Tank: Should You Start A Vlog?

Over 300 hours of video are uploaded to Youtube every minute. Should you start creating video content & join the ranks of vloggers? Maybe, maybe not! I’ll help you figure out if vlogging is something you should start on this week’s T
Mar 1, 2018