One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have learned how to “tune out” messages that don’t inte

When it comes to helping auto marketers move cars, 2017 was a year of moving fast and equally fast growth for Facebook and Instagram. With over two billion monthly active users on Facebook and 800 million monthly active users on Instagram, people are

Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot detection, and lane-keeping assist, cars have just as much in common with computers as they do with

The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right? Or maybe it displays all of your most recent offers with complete vehicle information. No, the absolute best strategy boosts h

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While F

For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who had as many as 16 different personalities which would dominate and reveal themselves at different times. Made famous first by the non-fictio

Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns and, because of this, it’s important to understand what consumers want and how to handle your digital marketing. Here are s

Bill Wittenmyer explains the importance of not becoming a headline in this week’s edition of Witt’s Wise Words.

When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It’s understandable. For many people, it’s difficult to separate personal and professional opinions about Facebook. On a personal level, some people view