Never have we, as advertisers, had such granular capabilities that allow us to pick and choose who receives our digital advertising impressions. We can place ads in front of our past customers, customers who have recently browsed our websites and mob

More consumers are turning to social media and online review sites than ever before to research automotive dealerships. In fact, Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study discovered that 71 percent of car buyers and 63

In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how to connect with customers and build authentic relationships in today’s fast paced world of micro-interactions on social media.

If the idea of proving social media ROI seems frightening, you’re not alone. A recent marketing study found that attributing social and content to revenue continues to be a major challenge for most companies. A recent research report from Trac

Cycles are a common part of our lives: every year brings a cycle of four seasons, every day brings a cycle of waking hours and sleep, and even our daily routines often take on a kind of cyclical appearance. The marketing, advertising, and media indus

It’s not a secret that car dealers spend lot of money on all types of marketing - from traditional marketing channels like TV, billboards, newspaper and radio ads to new ones like pay-per-click ads

Facebook communicates your dealership's core message and personality, attracts and engages your target customers, and converts fans into customers. But too often, dealers jump

The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers's marketing plan (you have one, right?)

With the increase of consumers preferring to use online channels for communication, it's crucial to devote attention to who might be best equipped to handle these valuable relationships.