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Conference & Expo: October 14 -16, 2025
DealerPoint: April 9-11, 2025

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Content Fueled by Social

Mostly everyone who is reading this right now has probably heard of the saying, "If you build it they will come." This saying may be true with a fictional baseball field, but is not true with content creation
Mar 17, 2017

[Study] 81% of Auto Dealers Using Facebook Ads

Facebook ads are used by 81% of auto dealers, nearly identical to the 85% of dealers using Google AdWords according to the 2017 State of Automotive Marketing. Here is a look
Mar 10, 2017

5 Real Social Media Fears and How to Overcome Them

Halloween is the one day each year when we all try to scare each other for laughs. However, there's something sinister creeping around much more often in the people’s heads that doesn't
Mar 3, 2017

Hard Facts: How to Use Snapcodes [VIDEO]

With the newest Snapchat update (Snapcodes), people can access content from your website. This could seriously change the future of your website traffic!
Feb 10, 2017

Top Five Dealership Objectives + Social Media Metrics to Measure for ROI

One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when I hear that some dealers don't track their social media metrics or review their data.
Feb 1, 2017

Hard Facts: How to Utilize Dynamic Facebook Ads [VIDEO]

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
Jan 17, 2017

52% of Girls Say Negative Social Posts Hurt Their Self-Confidence

Adolescents, especially girls, can look just about anywhere in the media and find something that eludes to how they’re expected to look, feel, and act.  And there’s hardly a publication
Jan 13, 2017

The Four Necessary Metrics to Measure Social Media ROI

Venturing out into the world of social media without the necessary metrics to measure results is similar to setting sail on a rudderless ship. With no clear direction, you'll drift about
Dec 28, 2016

This Week in Social Media News: Week of December 19, 2016

Instagram just announced they will be releasing a new Live Video feature to all U.S. users within the next few days. This new feature will allow users to go live instantly through
Dec 20, 2016