Posts
Epic Storytelling Sets Your Brand Apart
Great brands differentiate themselves through storytelling. Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about.
Nov 7, 2016
This Week in Social Media News: Week of October 31, 2016
When creators produce great content, it leaves viewers looking for more. End Screens is a great way to engage viewers, both on mobile devices and desktop, and encourage them to view more of videos
Nov 1, 2016
Power Play: Consumers Control the Marketplace
With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever. They’ve taken control when it comes to shopping, making their preferences known,
Oct 31, 2016
STUDY: Social Savvy Sales Pros 6X More Likely to Beat Quota
Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers. However, building a high-converting
Oct 28, 2016
This Week in Social Media News: Week of October 24, 2016
Facebook issued an update to improve the usage of the Events bookmark by adding a new Recommendations feature. This feature simplifies the process of gathering
Oct 26, 2016
Canadians Find YouTube Ads 57% More Engaging Than TV Ads
We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers. But in today’s market
Oct 21, 2016
How Facebook Ads Help Land the Customers You Want
If you’re staring at disappointing sales numbers from the past couple of months, the first thing I’d ask you is where you’re advertising. Or I might be even more direct and ask how
Oct 20, 2016
Using Content as a Sales Tool
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters
Oct 19, 2016
This Week in Social Media News: Week of October 17, 2016
Pinterest provides an opportunity for your business to reach new and existing customers by targeting because Pinners are looking for ideas to act on. People use Pinterest to get inspired,
Oct 18, 2016