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Conference & Expo: October 14 -16, 2025
DealerPoint: April 9-11, 2025

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8 Time-Tested Tactics to Win the War For Attention on Social Media

There is a war for attention on social media (and everywhere else your marketing content lives). The only way to win is to rise above all the noise and to do that, customers need to hear your music.
Aug 15, 2016

66% of Companies Want More Social Media ROI Measurement

Social media is the name of the game for businesses that want to attract consumer attention, and every day, more companies are realizing it.
Aug 15, 2016

Hard Facts: Instagram v. Snapchat [VIDEO]

Have you seen Instagram's new rollout? In an attempt to get users to post more content, the app has rolled out a new "Stories" feature in which users can post temporary videos that disappear
Aug 15, 2016

5 Warning Signs Your Organization is NOT Ready for Social Media

You see it everywhere: social media is the place to be. It's talked about in the media, you hear about it from your employees. Heck, it might even be interrupting your own thoughts. Someone or
Aug 11, 2016

This Week in Social Media News: Week of August 8, 2016

Emoji fans are sure to get some traction on their posts by following the Olympics and adding in some Olympic-themed emojis
Aug 9, 2016

67% of Twitter Users Are More Likely to Buy From Brands They Follow

Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more likely to buy from brands they follow. For any industry,
Aug 5, 2016

Which Social Media Do Most Car Shoppers Use?

Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on Facebook?
Aug 5, 2016

This Week in Social Media News: Week of August 1, 2016

Twitter recently rolled out searchable stickers, which add creativity to user photos and can be clicked to see even more tweets that are tagged with the same image. Announced last month as a new
Aug 3, 2016

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase?
Aug 2, 2016