Social Media 101: Twitter, from PowerSports Business. Twitter is popular in the social media world and should be one of the tools used by your dealership. Its importance can be seen in the numbers: 284 million monthly active users, 500 million tweets

4 Trusty Facebook Ads Strategies to Grow Your Page and Your Sales, from Kruse Control Inc.. By now, you’ve probably heard about Facebook ads. What you may not have heard about is how valuable they’ve become. Facebook has continuously improved the

Supercharge Your PPC Workflow, from Search Engine Watch. There are a never-ending number of tasks needed for successful PPC workflow. Sometimes it feels like there is too much to do and too little time to do it. Establishing a routine for PPC optimiz

Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are all the rage. Most veteran marketers will tell you that mobile advertising and video marketing are the two hottest digital channels most de

Five tips and examples for digital marketing success, according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards di

Five tips and examples for digital marketing success according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did

The 6 dirtiest jobs in digital marketing, according to Ragan. I’ve watched Mike Rowe, host of Discovery Channel’s “Dirty Jobs,” tackle smelly, dangerous, and downright strange jobs. I don’t believe Mike ever took a job i

What’s the name of the game in automotive? It’s generating floor, phone, and digital traffic, managing expenses, and getting more bang for your buck. While ensuring the prospect and customer are happy with their product, process, and service expe

Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing cust