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Social Media Transformation: Part 2

CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog.
Apr 12, 2019

Social Media Transformation Part 1

CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.
Apr 9, 2019

Social Media Transformation

There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark Zuckerberg indicated that st
Apr 5, 2019

Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback

Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco,
Apr 3, 2019

Social Selling: 4 Keys to Selling on Facebook

By Cavan Robinson, Product Manager, OEM, DealerSocket We’ve come a long way since the days when the business rule of thumb when it came to social media was to treat it like a cocktail party: Ease your way in by listening, don’t dominate the conve
Mar 27, 2019

Embracing the Essential Digital Media Mix

By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted on ineffective channels and strategies? In an industry fought with cut-throat competition, your digital marketing strategy becomes your strongest tool
Mar 27, 2019

7 Reasons to Do a 2019 Social Media Policy Review

It’s that time again. It’s the beginning of a New Year where we take time to assess and realign things. Do you have a social media policy in place for your dealership? If so, how often do you review it? Now would be a good time you to eit
Jan 13, 2019

5 Keys to Successful Social Ad Campaigns

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads. For dealers, a presence on Facebook and Ins
Jan 10, 2019

How to Grow Loyalty with Service Marketing

For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That’s a
Jan 4, 2019