If you’re looking to promote your dealership on the Internet, you first need to establish trust. It’s not enough to build a great website, optimize it so that it ranks well within search engine results, then attract qualified local shoppe

A scientific guide to hashtags, according to Social Media Today. Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few ye

7 social media tricks you might not know, according to Ragan. As social media community manager, I’m on social media daily. Over the years, I’ve built up a wealth of little tricks. They’re not complicated, and they can help you enha

Seven small online-conversion details that make a big difference, according to Marketing Profs.  Building and growing a brand online takes skill and an eye for detail. Often, people think the more grandiose the idea for improving their website, the

5 metrics that will soon fade away, according to Ragan. What insights do you value? Here are the marketing metrics that are heading down the tubes: Comments With publisher platforms constantly changing the rules about comment quality and with spammin

16 stats that prove social media isn’t just a fad, according to HubSpot. We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren’t happy with Facebook’s News Feed,

Volkswagen freaks out whole movie theater with devious ‘Don’t text and drive’ PSA, from AdWeek. We’ve seen lots of “Don’t text and drive” ads lately. With this one from Ogilvy Beijing, Volkswagen drove the me

How to design a social media campaign, according to Social Media Examiner. Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media c

5 reasons why social media is essential for body shop marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and o