The power of online reviews, according to Business 2 Community. Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impa

What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know now about each customer that comes to your website, clicks on an off-site banner ad, or steps

Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutti

From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each

Learn Three Key Ingredients to Driving Low-Cost, High Quality Facebook Traffic to Your Dealer Website One of the problems Internet marketing departments face is the many options available for online advertising. Not only are platforms expanding, but

Make the most of your shop’s social media efforts, according to Search Auto Parts. Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those cust

Probably the most productive trends dealers are making with their online marketing right now are the move to advertising on mobile devices and using more video-based ads. And rather than the limited demographics available from traditional media for t

Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use cont

Everyday, thousands of potential customers in your city are using Twitter, telling friends near and far, what’s on their mind, and what they’re doing right now, right? (They are). So that might be a great place to start looking for some “online