20 great tips for brands on Instagram, according to Ragan.com. In between the lo-fi selfies, the gratuitous food porn, and the #nofilter sunsets that often seem to define Instagram, smart brands are finding creative ways to distinguish themselves and

Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what th

Facebook launches new retargeting capabilities, according to Search Engine Watch. New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Face

A beginners guide to Twitter analytics, from Search Engine Watch. Have you looked at Twitter Analytics? Assuming you don’t use any other analytics tools for Twitter, you’ll find some very useful information. Everyone can access this by go

Creating the perfect LinkedIn status update, according to Ragan.com. Between Facebook posts, tweets, Pinterest boards, and everything else on your social media plate, you probably don’t spend much time thinking about how to craft the perfect Li

A complete beginners guide to SEO, from iMediaConnection. Search engine optimization (SEO) is complex and potentially confusing — especially because of its ever-changing nature. Today’s relevant strategy or tactic could slip into obscurit

Why social media is the worst phrase in marketing, according to iMediaConnection. I have been involved in social media since the early days when Facebook was exclusively used by college students. I helped build one of the first and largest social age

The worst possible advice for Facebook marketing, from iMediaConnection. Facebook is the most popular website on the internet. So, naturally, there is plenty of bad Facebook marketing advice floating around. Some advice arises because marketers have

The 7 deadly sins of social media, according to Ragan.com. Misappropriation Just because something happens doesn’t mean you have to take advantage of it for your brand. There’s a difference between being clever and being annoying, and forcing the