So, who are these people called the Generation Y or GENY for short? They are the children of the baby boomers. You know, those born between the years 1977-1996, they are also known as the millennial. There are around 80 million members of GENY in thi

Tips for effective Tweeting from Ragan.com. If you’re a regular Twitter user, you probably think you know what a good tweet looks like. A good tweet should have a catchy headline, shortened link, hashtags and fewer than 140 characters. Yes, I k

10 legal tips for your social media policy, from Ragan.com. Companies may wonder why their social media policies are a cause for concern. What’s wrong with a company prohibiting its employees from bad mouthing their place of employment online?

Social media user demographics from Ragan.com. Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies ne

Creating YouTube video ad campaigns for direct marketing, according to Search Engine Watch. YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broke

According to Ragan.com, a report finds Instagram is the consumer engagement king. Instagram is becoming a core platform for brands to engage with consumers. It registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, acco

Email marketing for your fixed ops department, according to Stratosphere Studio. As a collision repair shop owner, you have a number of marketing tactics at your disposal, including event marketing, content marketing, mobile marketing, and so on. A f

Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don’t need lots of technology to take advantage of the high quali

Create successful social media content in 4 steps, according to Marketingland. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced