Posts
Like it? The Truth Behind the Button
From Marketing Tech, take a look at the profile of Facebook’s “Like” button. Find out what stats this button accumulates, how much social activity it generates, and what kind of output iyou can generate to become most “lik
Mar 7, 2013
Using Social Media as a Lead Management and Branding Strategy
How do lead managers and successful businesses use Social Media? Business Development consultants at BizGro suggest that lead generation is not the main focus, and offer tutorial on how to use sites such as Facebook and Twitter to expand your image
Feb 21, 2013
Ford’s Social Media Campaign: Bloggers In Charge
According to Automotive News, the 2014 Ford Fiesta will be marketed with the help of 100 bloggers. The lucky hundred will
Feb 20, 2013
Social Media Illiteracy: How to Stop it Before it’s too Late
Why are you on social media? Everyone says it’s the “place to be in 2013,” but do you really know why your store needs to be there? Maybe you know the why, but you have an uncomfortable feeling about how to do it. You’re not alone. A recent
Jan 2, 2013
10 Questions to Ask when Hiring a Social Media Manager
The day has come and you’re ready to hire a social media manager. You’ve come to the point in your store’s marketing growth where you have many social channels, lots of conversation and can’t find the time to write valuable content or review
Nov 6, 2012
Six Smart Moves to Merge Social Media and Direct Marketing
Ah, the good ol’ days. It was just a few years ago that traditional advertising was king of the kingdom. Blast your message to the masses and inevitably someone would hear it. Direct mail, TV, radio, print and e-mail marketing were the “go-to”
Oct 10, 2012
Building Out a Facebook Content Strategy
One of the questions we’re asked frequently at SOCIALDEALER centers on the basics of a good Facebook strategy. Dealerships are interested in how often to post, what type of content needs to be delivered and how to measure success against goals. The
Oct 9, 2012
Three Things Social Media will Never do for You
What happened? It seems like it was just yesterday that our world was filled with unicorns and rainbows. We heard lots of advice on love your customers, engage them in conversation and poof!…they would magically appear in your showroom. There w
Sep 19, 2012
Maximizing Each Section of the Sales Funnel
There is a direct connection with unique visitors to sold units. There is also a direct connection with increasing time on website to increased website conversion. Focusing on each part of the sales funnel is key, not just the bottom section. After a
Sep 13, 2012