I wanted to begin the last part in our e-mail marketing series by repeating two statistics: 1. According to the Direct Marketing Association’s annual Power of Direct report, e-mail generates an average ROI of $40, nearly double its closest comp

Let’s talk about the unique challenges today for dealers when it comes to social media. Many still believe social media marketing is “free.” I don’t have to remind you that nothing in life or business is ever free. Social media marketing take

I suspect you’ve heard it’s a good idea to blog for your store. Your SEO guy is bugging you. People like me, social media coaches, tell you how valuable it is to become the “likable expert.” Nearly every customer service evangelist pr

“The mimicry of passion is the most intolerable of all poses.” ~ Oscar Wilde There are a lot of social media poseurs out there. I can’t tell you how many times a week I see great dealers paying good money for bad social media. My ye

“Why isn’t our Facebook page taking off?  We need more fans!” This phrase is something I hear on a regular basis from dealers.  Growing a community on Facebook is an elusive task for some dealerships.  We used to advertise and t

During a recent management retreat, a colleague introduced the group to the Internet’s fastest growing social networking site, Pinterest.com. Pinterest (pronounced pin-terest, not pin-interest) has burst onto the Internet with growth rates we haven

It isn’t exactly news that women are the more social gender. Sure, men like to get together, with and without women, to talk about their favorite subjects, of which car talk is usually a popular one. But women are naturally more social, and now it

What is bringing customers to your dealership? To your website? Identifying the key motivators driving your traffic can dramatically increase your advertising efficiency and effectiveness. Most successful dealerships have learned the lesson of consis

Over the last few weeks, I have been spending time discussing the value and benefit of social media with dealers. Invariably, the conversation quickly transitions to “how can I measure the ROI of social media?” When it comes to social media, deal