SEO for startups and new businesses, according to Search Engine Watch. You’re starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements cove

5 things to know about automotive marketing trends from Google exec, according to M Live. What is the “new normal” for marketing in the automotive industry? According to Meredith Guerriero, Google global head of automotive, it’s digital. And ma

5 things you should NEVER do in collision repair marketing, from Stratosphere Studio. When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as

The Most Important Inbound Marketing Trends for 2014 2014 Is turning out to be the year when “content is king!” This should be a welcome trend to many dealers, as the past years have brought many voices with confusing messages as to the best way

What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know now about each customer that comes to your website, clicks on an off-site banner ad, or steps

Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutti

From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body.

From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each

Learn Three Key Ingredients to Driving Low-Cost, High Quality Facebook Traffic to Your Dealer Website One of the problems Internet marketing departments face is the many options available for online advertising. Not only are platforms expanding, but