How to Get More VDPs From Your Site and Eliminate Third-Party Site Costs What’s the best way to tell if your website is pulling its weight? One very useful analytic that everyone seems to be talking about to gauge a site’s usefulness is VDPs, or

Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively, but all of the other “Big 8” automakers are down compared to the previous February. The rel

Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma — is the Internet changing the way people shop for cars, or are shopping habits driving Internet trends? The point automotive marketers need to kee

Make the most of your shop’s social media efforts, according to Search Auto Parts. Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those cust

Probably the most productive trends dealers are making with their online marketing right now are the move to advertising on mobile devices and using more video-based ads. And rather than the limited demographics available from traditional media for t

The PPC diagnostic manual, from Search Engine Watch. It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you’ve become, something is bound to happen to

Six tips for mobile-optimized email marketing, from Marketing Profs. The increase in smartphone usage is altering email marketing planning, especially how emails are designed for mobile devices to drive immediate customer action. Though text and inst

Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use cont

Truly effective video marketing means much more than moving pictures and an audio script playing on the vehicle display pages of your website. Having a true video marketing strategy is crucial to your dealership’s success. In addition to showcasing