A secret gem in any car dealership, according to Bryant Surety Bonds, Inc. Let’s face it- everything is smart in 2014. We all own a smartphone, smartwatches are on the rise, even our TVs can do more than you’d expect. Cars are no different. And t

How millennials interact with brands on social media, according to Ragan.com. Facebook is the most popular platform among millennials for interacting with companies or brands online, followed by Twitter and Pinterest, recent research from The Center

From Marketing Profs: Email Marketing Tactics – what worked (and what didn’t) in 2013. Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, acc

4 reasons you have to respond on social media, according to Socialmedia Today. Yeah, I’m on Facebook and Twitter. Isn’t that enough? While that is definitely a good start, by no means is that enough. In today’s social atmosphere tha

3 valuable lessons I learned about automotive social media in 3 days, according to One Big Broadcast. Last week, I started working for Wikimotive as a social media rep. It’s my job to maintain a dealer’s social media presence by creating great co

5 free apps no salesperson can survive without, according to Hubspot. Sometimes navigating a sales process can feel like you’re lost in the middle of the wilderness. Lost, lonely, and no idea where to go next. It is pure survival mode. Just lik

As an enlightened business-person, you’re looking for tools that will make it easier to conduct business without cutting corners. The good news is that even the smallest businesses can take advantage of technology that’s uncomplicated, ea

It’s a question I’m hearing from dealers on a regular basis: “What are the pros and cons of inventory-based search marketing campaigns?” After all, when you look out your windows at a sea of new and used vehicles in need of buyers, it’s nat

Convincing your boss to invest in social media marketing, according to Hubspot. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in