The 6 hottest trends in marketing technology, according to iMediaConnection. The last 13 years of my digital marketing career have consisted of a few startups, hundreds of campaigns, countless technology partners, and the ability to serve as an advis

Adopting a lean approach to mobile strategy, according to Marketing Profs. As mobile has become the primary interface via which human beings experience an increasingly digitally optimized world, brands are being forced to adapt at an accelerated rate

From Stratosphere Studio: Your Dealership Marketing: How to know what’s working and what isn’t. As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how b

Handling insurance questions on your dealership blog, according to Stratosphere Studio. As everyone in the automotive world knows, the relationship with auto insurance companies can be a little delicate, at times. Naturally, as two entities that have

Your mobile marketing strategy’s tactical building blocks, from Marketing Profs. A recent study projected that mobile devices will be responsible for 15% of all retail e-commerce in 2013. It also projected that mobile customers will spend a tot

20 great tips for brands on Instagram, according to Ragan.com. In between the lo-fi selfies, the gratuitous food porn, and the #nofilter sunsets that often seem to define Instagram, smart brands are finding creative ways to distinguish themselves and

Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what th

Facebook launches new retargeting capabilities, according to Search Engine Watch. New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Face

On January 9, 2007 Steve Jobs announced the launch of the iPhone at the Macworld convention and launched a revolution in the way people consumed the web.As Apple and their competitors began shipping millions of smartphones to the masses, the need for