Factors that affect your SEO ranking, according to Ragan.com. Just because your company currently has the No. 1 spot on all the search engines doesn’t mean you can slack on search engine optimization (SEO). And if your company doesn’t hav

What needs to be included on your dealership landing page, according to Stratosphere Studio. We’ve talked a lot about the importance and benefits of using calls to actions on your auto dealership website, since they’re so essential for lead gener

Why social media is the worst phrase in marketing, according to iMediaConnection. I have been involved in social media since the early days when Facebook was exclusively used by college students. I helped build one of the first and largest social age

Why your dealership website isn’t showing up in Google, from Stratosphere Studio. Naturally, when you develop a website for your auto dealership, you hope that it will not only explain your services, but that it will also bring you more custome

The worst possible advice for Facebook marketing, from iMediaConnection. Facebook is the most popular website on the internet. So, naturally, there is plenty of bad Facebook marketing advice floating around. Some advice arises because marketers have

The 7 deadly sins of social media, according to Ragan.com. Misappropriation Just because something happens doesn’t mean you have to take advantage of it for your brand. There’s a difference between being clever and being annoying, and forcing the

Getting more customers from your dealership website, according to Stratosphere Studio. For most companies we’ve come across, advertising budgets are limited and it can be a real challenge to determine how to spend those precious marketing dollars.

In an ideal situation, your dealership would have an unlimited marketing budget to promote yourself. But we all know it doesn’t work like that. The question you need to ask is, “How do we optimize our limited marketing dollars to produce the best

So, who are these people called the Generation Y or GENY for short? They are the children of the baby boomers. You know, those born between the years 1977-1996, they are also known as the millennial. There are around 80 million members of GENY in thi