At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths — on the topic of used autos, no less. I shared a story of a locksmith who had created an infographic on how to buy a used car, whi

In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies will need to constantly evolve in order to attract and retain customers while positively impacting their bottom-line. Dig

Tips for effective Tweeting from Ragan.com. If you’re a regular Twitter user, you probably think you know what a good tweet looks like. A good tweet should have a catchy headline, shortened link, hashtags and fewer than 140 characters. Yes, I k

Buyer beware of SEO packages, according to Search Engine Watch. All too often, I have new clients share the “strategy” their previous SEO company/consultant had suggested (or worse – implemented) and it’s some sort of a package de

Tips for using Pinterest and Instagram to build strong consumer relationships, from MarketingProfs. Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the produ

Hot tips to boost mobile ad engagement, from iMediaConnection. Advertisers are projected to spend $3.2 billion this year on local mobile advertising, more than twice what they spent in 2012 ($1.5 billion), according to Borrell Associates. This is a s

5 types of mobile content that product real-time results, from iMediaConnection. To many, the mere mention of “mobile marketing” conjures images of apps, unexpected SMS updates, and QR codes. But there’s a lot more to on-the-go camp

Retail paid search traffic up, organic visits down, according to Search Engine Watch. The study provides an interesting look at where traffic to retail sites comes from, and how it converts. Paid search traffic went up a not surprising 30 percent, wh

10 legal tips for your social media policy, from Ragan.com. Companies may wonder why their social media policies are a cause for concern. What’s wrong with a company prohibiting its employees from bad mouthing their place of employment online?