From Stratosphere Studio: Do online reviews matter for your service department? Before any potential customers open your doors, they will have usually spent a portion of their time researching whether your shop is the right fit for them. Perhaps they

5 ways technology eases car-buying anxiety from iMediaConnection. For me, walking the car lot on a Saturday is nearly as fun as a day at the golf course. The shoptalk is great, I get to take something for a spin, and even if I don’t come out with t

Multi-channel attribution modeling: the good, bad and ugly models, from Occam’s Razor by Avinash Kaushik. There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We ha

4 Google changes that could impact your holiday ROI, according to Search Engine Watch. If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobi

Social media user demographics from Ragan.com. Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies ne

Top 5 mobile marketing tips for your service department, from Stratosphere Studio. A large percentage of people these days rely on their smartphones and tablets for entertainment, news, social interactions, and many other needs. Here are some mobile

Creating YouTube video ad campaigns for direct marketing, according to Search Engine Watch. YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broke

According to Ragan.com, a report finds Instagram is the consumer engagement king. Instagram is becoming a core platform for brands to engage with consumers. It registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, acco

Email marketing for your fixed ops department, according to Stratosphere Studio. As a collision repair shop owner, you have a number of marketing tactics at your disposal, including event marketing, content marketing, mobile marketing, and so on. A f