Guerilla marketing and Shark Week, from ActivEngage. It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion a

The do’s and don’ts of a service department website, from Stratosphere Studio. As one of your greatest sales tools, it’s clearly very important to maintain an equally great website for your auto body shop. Pretty much every business the

We’ve all heard of the benefits that mobile technology can deliver in the service lane: a faster write-up process, more time spent with the customer and a streamlined workflow. If you’re thinking about buying tablets for your service department,

Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don’t need lots of technology to take advantage of the high quali

Create successful social media content in 4 steps, according to Marketingland. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced

Choosing online or print advertising for your body shop, according to Stratosphere Studio. The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body s

Using behaviors to drive data-driven marketing, from Customer Think. The saying “actions speak louder than words” has never been more true than when it comes to segmentation. In trying to understand customers, both words and actions have

How to create perfect social media posts, according to Ragan.com. We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands. Alas, there isn’t. Each social netw

A 10 day guide to Google Panda, according to Search Engine Watch. Google’s Distinguished Engineer Matt Cutts recently clarified that Panda updates are still going out every month; Google won’t tell you about it (although, Google did just