It’s never been easier to “get into the game” of marketing your dealership online. But if everyone’s doing it, why aren’t you seeing a significant increase in phone calls and sales activity? That’s because not all dealerships are doing it

Big data, what’s helpful and what’s not, according to iMedia Connection. Do you want to know how to use big data to achieve your marketing goals? Do you worry that the big data revolution presents both big opportunities and significant ob

Why video is important for your collision repair website, according to Stratosphere Studio. For some of the auto body shop owners we’ve talked to, the idea of using video to market their businesses sounds time consuming and expensive. Shop owners a

According to Search Engine Watch 85% of consumers read local business reviews online. BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the

7 most important lessons to learn from “Mad Men”, according to iMediaConnection. Advertising is about occupying the space between the customer’s ears If there’s one thing “Mad Men” has taught us, it’s that th

How to improve SEO for your dealership from Palmer. If you are in charge of your dealership’s marketing strategy, then you are probably constantly tweaking your website so that it inches up the search rankings. Whether you have built your website f

Make your keywords fit your message, according to Search Engine Watch. They’re the biggest descriptor of your business, your self-identifier, and you don’t just use them in search. When you have those uncomfortable “So, what do you

15 marketing tips from the legendary David Ogilvy, reported by HubSpot. Let’s face it — it’s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we’re always trying to stay up o

Brainstorm blogging topics for your auto body shop from Stratosphere Studio. If you’ve made the decision to start blogging regularly for your body shop, the task might feel very overwhelming at first. For many business owners, the first question th